Friday, 4 March 2011

Hot Milk's cheeky maternity bra fitting guide !

When I was pregnant with Pierre, I won a "Hot Milk seduction nightie" and discovered the wonderful company who help transform slummy-mummies-to-be into yummy-mummies. The nightie was very pretty and seductive but also really comfortable, despite the bump, which - let's be honest ! - is the most important thing when you're feeling like a whale ! I love the Hot Milk name too which shows that you can combine breastfeeding with sexiness !

Well, Hot Milk have just started a campaign to advise pregnant women to go and get properly fitted for maternity bras and I love the video ! Forget Hot Milk, I'll have the Hot Man please ! LOL

for more information about getting fitted properly, read on :

Global-leading maternity and nursing lingerie brand, HOTmilk has launched a new film to highlight the importance of wearing correctly fitted underwear during pregnancy and new motherhood. In this new take on being fitted; ‘GET SIZED UP’ plays on HOTmilk’s attributes of being playful and flirtatious (you might not set foot in the fitting room with a straight face again!), whilst clearly demonstrating the brand’s credentials as experts in comfort and support.

Wearing the wrong size bra, let alone throughout pregnancy and nursing, is a problem for women across the UK, but during pregnancy real health problems can be posed by failing to get the right fit. As instructional as it is provocative, the film was created by HOTmilk in response to this problem, showcasing the key features and benefits of the brand’s carefully created range. With soft cup construction without the use of underwiring (to prevent restriction and the onset of conditions including mastitis), extra wide straps (for reduced shoulder pain) and no seams (to avoid irritation on the sensitive nipple areas), HOTmilk bras are unrivalled in terms of comfort and support.

But where HOTmilk really stands out is on fashion-driven design detail. Season upon season, the brand’s collections are not only functional but trend-led, with bold but feminine fabrics and prints, exquisite lace and crystal detailing. Lingerie that not only looks great but feels fantastic!

for more information :

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