As I've been in Norway, I've missed out on most of the frenzy surrounding the release of the new live-action version of Disney's Beauty and the Beast, but since I've been back, it seems to be all that everyone is talking about (admittedly, apart from Brexit !). In cinemas since 17th March, the film achieved a record-breaking 128 million trailer views during its first 24 hours. It follows the classic animated story that sees Belle (played by Emma Watson), a bright and independent young woman, become a prisoner of the Beast (Dan Stevens), only to discover that true beauty lies within.
Have you been to see it already? I've just watched the trailer and it does look really good, with a darker, more exciting atmosphere than the classic Disney animation.
To celebrate the new release, Persil have teamed up with Disney for a fabulous on-pack promotion. This spring Persil Capsules are offering shoppers a free £5 Disney Store voucher with every pack purchased - making shopping for laundry detergent a whole lot more magical!
Featuring across all Non Bio, Bio and Colour variants, consumers can redeem their limited edition £5 Disney Store vouchers online at www.persil.co.uk by entering the unique code printed on every pack, and have the choice between an in-store voucher or e-code for DisneyStore.co.uk. (Open to UK residents aged 18+. One £5 voucher available per stickered capsules pack purchased and claimed before 31st July, 2017. Maximum 10 Disney Store voucher claims per email address, although only one Disney Store voucher can be used per purchase transaction. No minimum spend in-store and no change will be given if entire £5 is not spent in one purchase transaction, £5.01 minimum spend online. Disney Store voucher must be redeemed by 30th September 2017. Disney Store voucher is subject to exclusions and Disney Store standard voucher terms and conditions.
Full T&Cs: www.persil.co.uk/beautyandthebeast/terms.) This exclusive offer lasts on-pack until April, so ‘be our guest’ and recreate the magic of Disney’s Beauty and the Beast at home !
Persil have an ongoing campaign with the message that ‘Dirt is Good’, and by collaborating with Disney’s major modern remake, they are reassuring parents across the nation that their little Belles and Beasts can still jump in puddles, climb trees and practise their cartwheels in the park – because Persil Capsules are on hand to spin all the dirt away ! They recently sent us through a fabulous kit to encourage the Madhouse kids to partake in some messy play, which we will be playing with having fun with during the upcoming school holidays. I've already been using the Persil capsules to get through my post-Norway washing though !
They even provided some fun messy play ideas that I know the Madhouse kids would (or I should say will !) love getting involved in - making mud pies, rainbow spaghetti for a magical banquet and patio paint fit for a princess. Click on the images for a larger version if you have trouble reading them.
Disclosure : We received a Persil Messy Blogger kit to celebrate the Disney promotion.